What is Mojo?

Mojo is a definition of quality of life. It is the state you are in when you are the best version of yourself. It is good luck or skills that seem to come from something magical or (super) natural. A personal magnetism – a drive, a magic spell based on living in the joy of full expression, living in the moment, enjoying life, radiating good vibes and lifting up the people around you. Success and Mojo often go hand in hand.

The beginning of Mojo on Costa del Sol

When Per Mønsted (Mr Mo) and Jacob Johansen (Mr Jo) started the real estate company Mojo Estates in 2017 on the Costa del Sol, they knew that it was all about having the right gut feeling. With that in mind, they combined their last name MOnsted and JOhansen and shaped the full-scale real estate concept we know today as the House of Mojo. The House of Mojo is a construction of companies and concepts that is created to help investors, property owners and potential buyers with interest in the real estate market on the Costa del Sol. The entire structure of the House of Mojo is illustrated in the figure below.

Mojo and Mojo Estates

Traditionally, mojo is something that stands for luck or something that can be a lucky charm. At Mojo Estates, we believe that you create your own happiness – and your own mojo. This is precisely how the team behind Mojo Estates works, which in addition to Per and Jacob consists of a number of professionals who are competent in each field. This entails our legal department, interior designer, marketing specialists, and, of course, our rental managers, sharing managers, and real estate agents who speak English, Danish, Swedish, Dutch, and Spanish.

Mojo is the essence of Mojo Estates, and because of everything it entails, Mojo Estates is much more than a real estate agency. Mojo Estates provide useful “Mojo Approved” information and recommendations to everyone with interest in Costa del Sol, and not only in regards to the real estate market. You can, for example, check out Mojo’s favourite restaurants on the costa del sol.

Why is this important? Because for Mojo Estates, mojo is a lifestyle based on the most beautiful and sunny coastline in Spain. Of course, the Mojo team also helps international buyers find their dream home on the Costa del Sol. They help investors make property investments with a high ROI, and they help tourists find the perfect holiday home for their vacation on the Costa del Sol – whether it is in Estepona, Marbella, Mijas, Fuengirola, Benalmádena, Málaga or somewhere else.

Mojo is about lifting each other up

It is no secret that Costa del Sol attracts many entrepreneurs and investors. People come here because of the high-quality living potential, the strong international community, and the inspiring lifestyle, which creates an ideal foundation for competent and entrepreneurial people who take initiative and put things into action. It is all about people helping each other and lifting each other up because that is how you move forward. This is what we define as good mojo. Therefore, we also work closely with local collaborators such as architects, accountants, builders, furniture shops, cleaners etc.

When you have good mojo, you pass it on to others around you. That is evident in our universe at Mojo Estates, where we strive to work and play hard while mixing business and pleasure. People who are welcomed inside that universe get refuelled with good energy. As Spain Life Exclusive points out, “This (Mojo) truly defines who they are as they bring positive thoughts and energy to all that they do. What they can guarantee is that you experience a complete support mechanism from the minute you start to work with them to the last.”

Mojo is the good things in life

Mojo is not the property you buy; it is the lifestyle you buy into when you become part of the Costa del Sol. It is not about having the most expensive or largest house because here, the beauty lies in the fact that everyone has access to the same extraordinary things. It can be the beautiful beaches, the fabulous beach bars, the luxurious homes (check out Mojo Sharing), the fantastic golf courses, the local events, and the unique cultural and historical attractions in Málaga and the surrounding cities.

Here, you can be as active as you like, whether it is surfing, jogging along the beach, or hiking in the mountains. Nature is freely accessible and part of the charm of the Costa del Sol. We are taking full advantage of this, which has led to incredible experiences such as a helicopter ride over La Zagaleta in Benahavís, kitesurfing in Tarifa, skiing in Sierra Nevada, skydiving in Seville, and a boat trip around Benalmádena with the entire team.

Mojo is about people

Jacob Johansen is not a second in doubt about what a good mojo is: “For me, mojo is to feel so good that it rubs off on others. I’m stuck in my Mojo and try to pass it on to others who maybe have lost theirs. We help people find their dream home on the Costa del Sol every day, and it’s a really cool feeling. I make no secret of that, and the people I’m in contact with are probably well aware. If they move on from meeting with me and are in a better mood than when we met, then I have had success with my mojo. How do I preserve my own Mojo? Through all the positive people I’m blessed to help and work with every day.”

Per Mønsted adds this to the concept: “Mojo is good vibes and good atmosphere, but specifically in the situation where it is about buying a home on the Costa del Sol, Mojo for me is an effective buying process where things are moving smoothly. We have a goal of being the coast’s most modern real estate agent; it’s good mojo too. The buyers we are dealing with have busy lives and demand a smooth experience where the real estate agent and the team take care of all the practicalities. It is a good service and respect for the buyer’s time. It must be so that people who turn to us are refuelled and have a good lifestyle.”

Good mojo is channelled here at Mojo Estates. It is a place where you are focused on passing on your mojo to other people. You can spread and share your mojo as much as possible because you will never lose it by giving it away.

In the end, we believe that you make your own happiness – IT IS ALL ABOUT YOUR MOJO!

If you are ready to take action, contact us to take your dreams to the next step.

27 Oct 2020

Per Moensted